|
After hours of reading
briefs, sometimes I like to read other material.
Some publications are well written - The Wall
Street Journal or Fortune, for
example.
And then there's the opposite
- academic, business, or government
publications, which are usually full of jargon.
Some can make even lawspeak seem intelligible.
I saw an example recently: relanguage.
As in, "we need to relanguage that
document." As if that were something
different from rewrite. English has
plenty of words. Unless a new coinage actually
adds something to meaning, use a word your
readers already understand.
The website Buzzwhack.com
lists newly minted jargon. Here are my
favorites:
Synopsize. To condense
the details of a boring, two-hour meeting into a
briefer - yet still as boring - version.
-
Mission-critical.
Another sign that too many people in today's
business world have read too many Tom Clancy
books. What's wrong with the word
"essential"?
-
Multi-slacking.
The act (or art) of performing multiple
non-productive tasks at once.
-
Undertooled.
Lacking the proper tools to do the job -
whether it's the correct wrench or a college
degree. "Without an MBA, I'm
undertooled for that position."
-
User-centric. A
novel concept where products and services
are designed with the user in mind.
More
examples
The Plain Language International
listserve I belong to is a trove of
examples. This one is from a job ad:
Humantific Understanding Designers. Humantific
partners with organizations to make sense of
and solve complex unstructured business
challenges, visualize strategic stories and
build sustainable cross-disciplinary
innovation capabilities. Spanning multiple
industries our clients include global
Fortune 500 companies and entrepreneurial
start-ups. Using our hybrid human-centered
toolbox we help organizational leaders build
tools, manage change and create paths into
the future. In doing so we change the way
organizations think about and work with
multidisciplinary design companies. . .
Might be my next job. Seems that they use
tools to make tools. Maybe it's a
machine-tool company. To find out more, I
Googled Humantific Understanding
Designers. This is from a random
paragraph from the first page that came up:
In the context of this new operating
space there is need for skills that bridge
across many disciplines and challenge types.
To do that requires deep process mastery. To
say this another way, horizontal process
knowledge has become as important as
vertical content knowledge. It would be a
mistake to assume that innovation today
springs from content knowledge alone.
I think they need to relanguage that.
First a
hurricane, then a flood - now this
Bill DuBay, a plain-language expert and
head of Impact Information Plain-Language
Services (www.impact-information.com),
picked this up from the Louisiana website
for Katrina victims:
The Assistance Centers will help
mitigate the potential for misunderstanding
and abuse by providing standardized,
structured, and guided relationships between
homeowners and service providers. In
addition, the Assistance Centers will
maintain registries of professional service
providers and building contractors. Through
the Solicitation for Offer, Assistance
Centers will be directed by the selected
management firm and staffed by contracted
experts, which may include non-profit
organizations specializing in providing
advisory services to homeowners. (79
words, 16th-grade reading level)
Bill easily rewrote (maybe relanguaged)
it thus:
Use the Assistance Centers if you have
problems with builders or other services.
These centers also keep lists of approved
builders and services. We will attempt to
select companies and non-profit groups who
can best run these centers. (38 words,
8th-grade reading level)
Readability
I always show the readability scores
for the column. Statistics for this column
(excepting the quotes, of course, which are
unintelligible): 8 words per sentence, 7
percent passive voice, and grade level 8.8.
____________________________________
Mark Painter
has served as a judge on the Ohio First
District Court of Appeals for 11 years,
after 13 years on the Hamilton County
Municipal Court. Judge Painter
is the author of The Legal Writer: 40 Rules
for the Art of Legal Writing. It is
available from http://books. lawyersweekly
.com. Judge Painter
has given dozens of seminars on legal
writing. Contact him through his website,
www.judge painter.org.
|